Forget Your Weaknesses~Focus On Your Strengths by Marti Barletta
Forget about working on your weaknesses —> Focus on supporting your strengths.
I worked on my weaknesses for 40 years to little avail. Still “needs improvement,” as they say. Why? Easy. We hate doing things we’re not good at, so we avoid them.
No practice makes perfect hard to attain.
But my strengths – ah, I love my strengths. I’ll work on them till the purple cows come home. When we love what we do, we do more and more, and pretty soon we’re pretty good at it.
The beautiful thing about being on a team is that, believe it or not, lots of people love doing the things you hate. And hate doing the things you love. So quit diligently developing your weaknesses. Instead, partner with someone very UNlike you, share the work and
share the wealth and everyone’s happy.
Relatedly, women are rather UNlike men and often approach problems and opportunities with a different outlook. Yet books and coaches often encourage us to adopt male strengths and, lacking understanding, to relinquish our own.
The irony is, studies show that more women in leadership translates unequivocally into
better business results.
Wouldn’t it make more sense for both men and women to appreciate each other’s strengths so we all work on what comes naturally?
Marti Barletta, speaker, consultant and author of PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders; is currently working on her next book, Attracting Women: Marketing Your Company to the 21st Century’s Best Candidates.
She writes regularly for column for AdAge.com, Marketing Profs and The Boomer Project and has been quoted on CBS Evening News, ABC Money Matters, and The Today Show on NBC, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur, and many other publications worldwide.
Her website is Trend Sight: Marketing to Women.
America’s most powerful buying block is women but today’s designers continue to create products aimed at male sensitivities. And that means a lot of female-unfriendly products aren’t achieving their full market potential, says Marti Barletta.
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