Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why do successful entrepreneurs need to think tribal and become indispensable.
His penultimate book, Tribes: We Need You to Lead Us, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matters.
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Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why do successful entrepreneurs need to think tribal and become indispensable.
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