1. Go, make something happen.

2. Do work you’re proud of.

3. Treat people with respect.

4. Make big promises and keep them.

5. Ship it out the door.

When in doubt, see #1.

~Seth Godin

Seth Godin (Boomer 1960) is the author of 12 international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow, Transform Your Business by Being Remarkable is the bestselling marketing book of the decade.

His penultimate book, Tribes: We Need You to Lead Us, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matters.

His latest book Linchpin: Are You Indispensable?, is the fastest selling book of his career.

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