Tuesday, August 21st, 2018

Top 2 Reasons Why You Should Support Small Business Saturday


Supoorting Small Business Saturday Top 2 Reasons Why You Should Support Small Business Saturday

Supoorting Small Business Saturday

Publisher, Boomer54 Mark, Note: From 1996 to 2007, Americans from ages 55 to 64, baby boomers, had a higher rate of entrepreneurial activity every year than those 20 to 34, according to a June report released by the Ewing Marion Kauffman Foundation. Bottom line, the boomer generation is leading the way again with their own small businesses whether it is online or a brick and mortar store.

Guest post from Anita Campbell from Small Biz Trends

Black Friday we know. It is the biggest shopping day of the year here in the United States. The Friday after Thanksgiving is famous for sales and crowds. Some of you can taste the discounts now. Even in this economy, faithful shoppers still dive in looking for the perfect discounted Christmas gifts. Others shop for the thrill of the day.

But what about Black Saturday (my name)?

American Express declares the Saturday (November 27, 2010) after Thanksgiving as Small Business Saturday. It’s a new initiative to encourage buying from small businesses. But why shop locally when national chains like Starbucks for my tea and Barnes & Noble for my books has everything I need? Well, there are quite a few interesting and compelling reasons.

Consider the two below.

1. Small business makes local communities go round.

We live locally and we need our communities to thrive and that takes resources. The 3/50 Project says that for every $100 spent at local small businesses, $68 returns to the community. That’s a lot returned to the community — thank you, small businesses. But a better way to drive that thank you home is to shop. Which brings me to another interesting reason to participate in Small Business Saturday.

2. Shopping locally gives you a taste of the community.

It’s true my local bookstore has a smaller selection and my local coffee shop doesn’t know what venti is. However, that book store features local authors and holds book signings and readings in a building that may be as old as the city. It has it’s own flavor and when I am there I become a part of it. That local coffee shop has music on Friday and Saturday nights and hot food with local names to remind me that I am not in just any old town.

Every time I shop locally I am pleasantly surprised by the interesting venues I find. In fact, I think I’ll start celebrating Small Business Saturday now.

Below are excerpts from an interview I did with Susan Sobbott, President of American Express OPEN, on ideas on how we can support our local businesses.

Q:What are some ways we can all support small businesses in our communities? This may sound like a strange question, but some people may not spend much with local small businesses and may have trouble thinking of ways. So please name some products or services that consumers need where they can spend $50.

susan sobbott 150x150 Top 2 Reasons Why You Should Support Small Business Saturday

Susan Sobbott

Susan Sobbott: Of course, there are those small businesses that you might already visit regularly and thus come more easily to mind, like your dry cleaner, hair stylist, floral shop, or local restaurant. But we hope that Small Business Saturday reminds people to think of locally owned businesses for their holiday shopping, as well. This could mean shopping with an independent book seller, a small boutique, or a local bike shop.

Q: For business to business expenses – what are some ideas for supporting local businesses for B2B expenses?

Susan Sobbott: For the holidays, businesses might consider looking to small businesses for gifts or gift certificates for customers or employees, or restaurants or catering for holiday parties. But we hope that everyone will think beyond the holidays, as well, to small businesses that may be able to serve your needs on a more regular basis, such as a local printing and copying shop. Maybe you look to them for your holidays cards and then continue to work with them throughout the year.

If you plan to join me then drop by the Small Business Saturday’s Facebook page and “Get Involved!” If you “Like” the page then American Express will donate a dollar to Girls Inc. to empower them to become entrepreneurs of tomorrow. Amex cardmembers get a $25 statement credit, too.


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