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3 Compelling Reasons Why You Should Participate in Small Business Saturday November 26 2011

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Blog post Boomer54 Mark

Last year, American Express promoted a program called “Small Business Saturday” to get Americans on the day after Black Friday to spend some money at a local merchant. In return the consumers who pre-registered got a $25 credit if they spent at least that much at a merchant who is participating.

Getting away from the malls and out of the big box stores also helps the local economy since more of the money spent stays in the community.

This Saturday, the program is back – with even more merchants taking part than last year.

Already, there is a considerable buzz about the event on social media, including Facebook (2.5 million people “like” it so far) and on Twitter (#SmallBizSaturday).

Last year, merchants who participated said it helped boost sales, which has led yet more local businesses to sign up. On Facebook, over 2 million people – more than twice as many as last year – have said they “like” the event and Twitter’s #SmallBizSaturday has seen over 30,000 tweets sent about the event. American Express has increased the number of cardholders it will give the credit to up to 300,000 (compared to an earlier cap of 200,000).

Even organizations that sometimes bump heads politically – think the Chamber of Commerce and the White House – are on the same page supporting the effort. According to Amex some 41 elected officials, mostly governors and mayors, have designated “Small Business Saturday.”

Here are the 3 Compelling Reasons Why You Should Participate In Small Business Saturday:

1. “Small business is the engine of job creation in the US economy,” said Kenneth I. Chenault, chairman and chief executive officer of American Express in a press release.

2. Small businesses have been the driver for creating new jobs. There are over 28 million small businesses in America and small business is also among the sectors hardest hit by the recession.

3. The money stays in the local community. According to another organization encouraging Americans to buy locally – the 3/50 Project (think of 3 businesses you would not like to see disappear and spend $50 a month at them) – for every $100 spent in a locally owned brick-and-mortar business, $68 stays in the community.

Note: By way of contrast, 3/50 says only $43 stays in the community when it’s spent in a “big box” or national chain. Buying on-line means almost nothing stays in the community unless the e-tailer is in exactly the same community, according to the organization’s web site.






About the author: Boomer54 Mark is the publisher and senior editor of Baby Boomer Talk Online. He likes to be helpful to other boomers sharing useful information he gleans from the web. He attempts to go through life being positive and spreads this to the boomer world via email with inspirational quotes and videos. He is living in America’s finest city, San Diego, with his wife, The Red Headed Trip , and his two Boxer Dogs, Gabe and Luke.

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