Wednesday, August 22nd, 2018

3 Life Lessons We Can Learn From Jack LaLanne


jack lalanne fitness icon 300x254 3 Life Lessons We Can Learn From Jack LaLanne

Jack LaLanne 1954 and 2009

Blog post by Boomer54 Mark

This is a Power 3s list.

Another boomer icon is gone, Jack LaLanne died Sunday, January 23, 2011. As baby boomers most of us can remember our Mothers watching him in the mornings (Dad was at work and our Moms stayed at home with us) and imitating his exercises using a chair.

These life lessons are excerpted from Seth Godin’s blog post entitled Eight Lessons from the life and work of Jack LaLanne.

1. He bootstrapped himself. A scrawny little kid at 15, he decided to change who he was and how he was perceived, and then he did. The deciding was as important as the doing.

2. He went to the edges. He didn’t merely open a small gym, a more pleasant version of a boxing gym, for instance. Instead, he created the entire idea of a health club, including the juice bar. He did this 70 years ago.

3. He understood the power of the media. If it weren’t for TV, we never would have heard of Jack. Jack used access to the media to earn trust and to teach. And most of what Jack had to offer he offered for free. He understood the value of attention.


4. He stuck with the brand. He didn’t worry about it getting stale or having to reinvent it into something fresh. Jack stood for something, which is rare, and he was smart enough to keep standing for it.

Jack LaLanne lived his story. He followed his own regimen, even when no one was watching. In his words, “I can’t die, it would ruin my image.”

I don’t think he has to worry about ruining his image, though.

About the author: Boomer54 Mark is the publisher and senior editor of Baby Boomer Talk Online. He likes to be helpful to other boomers sharing useful information he gleans from the web. He attempts to go through life being positive and spreads this to the boomer world via email with inspirational quotes and videos. He is living in America’s finest city, San Diego, with his wife, The Red Headed Trip , and his two Boxer Dogs, Gabe and Luke.


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