Monday, June 18th, 2018

3 Secrets You Or Your Business Can Learn From Oprah

0

Oprah Final Show 300x222 3 Secrets You Or Your Business Can Learn From Oprah
Blog Post Boomer54 Mark

Oprah TV Show Final Season


The queen of daytime television, Oprah, said good bye this week. Nielson ratings were incredible for her last episode, which garnered over 18 million viewers. Few other personalities have ever received such fanfare for an exit, which got us thinking: how do you build a brand like Oprah?

1. Oprah gives back to her fans. Like any great brand, Oprah has made her fans feel valued. In her “Oprah’s Favorite Things” segment, Winfrey has given away everything from camcorders, to croissants, to cars. A good lesson to businesses that an unexpected surprise for your customers can go a long way to gaining loyalty.

2. Oprah takes risks and gets attention. In 1988, Winfrey invited a group of neo-Nazis from California to Chicago to appear on her show. Although Winfrey later said she regretted the controversial decision, the move vaunted her into the national spotlight and showed her viewers that she was not afraid to take risks.

3. Oprah explores new verticals. Winfrey started her career in 1983 with a gig hosting Chicago’s low-rated WLS-TV’s half-hour morning talk show, AM Chicago. Since then, Oprah has scaled her business into new media verticals including her eponymous TV show, O: The Oprah Magazine (which launched in 2000), the OWN television network (founded in 2011), as well as apps for both her magazine and TV show.

Bonus:

4. Oprah revealed her personal story. Some companies put up a shield to hide the entrepreneur from the brand: not Oprah. The talk show host has made a number of very personal revelations, most notably that she was sexually assaulted when she was nine. Though not every entrepreneur needs to share their entire life story, the message is clear: transparency between you and your business offers a sense of trust to your customers.

5. Oprah became an influencer. Time magazine talked with Craig Garthwaite, a professor at Northwestern University’s Kellogg School of Management and a bona fide Oprah expert, about Oprah’s success at marketing. And just how big is her influence? “For example, the novel Anna Karenina sold 11,648 units in the 12 weeks before inclusion in the Book Club,” Garthwaite says. “In the 12 weeks following inclusion, Anna Karenina sold 643,122 units—a staggering increase of 5,421 percent.”

Read all 7 Tips From Oprah @ Inc. Magazine

About the author: Boomer54 Mark is the publisher and senior editor of Baby Boomer Talk Online. He likes to be helpful to other boomers sharing useful information he gleans from the web. He attempts to go through life being positive and spreads this to the boomer world via email with inspirational quotes and videos. He is living in America’s finest city, San Diego, with his wife, The Red Headed Trip , and his two Boxer Dogs, Gabe and Luke.

Be inspired, motivated and uplifted by subscribing to Baby Boomer Talk Online. Just for subscribing you will receive 2 free ebooks. To get started just click to our Baby Boomer Talk Online Subscriber Page and have the Free Daily Boomer Quote and Video delivered direct to your inbox.

feed icon16x16 3 Secrets You Or Your Business Can Learn From Oprah Subscribe in a reader



Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

CommentLuv badge

 Subscribe to My Newsletter & Receive 2 Free eBooks "101 Romantic Ideas for Boomers" & "Nutrition & Fitness Secrets for Boomers" 

SEO Powered by Platinum SEO from Techblissonline