Wednesday, October 18th, 2017

Are $300 Headphones Worth It?

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dr dre headsets 300x225 Are $300 Headphones Worth It?

Dr. Dre Is On The Far Right

Blog post by Seth Godin

A friend wanted to buy Dr. Dre headphones. They list for about $300.

Any audiophile can tell you that they sound like $39 headphones. Instead, consider these. We can prove they sound better!

But of course, that’s not the question. It’s not what sounds better, it’s what’s worth it.

The Dre headphones come with admiring glances at no extra charge. They come with self-esteem built in. You can argue that this is a worthless feature in a device designed to reproduce sound accurately, but you’d be wrong. After all, the whole reason you’re listening to music in the first place is to feel good. To be happy. If the Dre’s make you happy, and your happiness is worth $300, then they’re worth it, no?

For others (put me in that category) I get more happiness knowing that I didn’t fall for a clever marketing ploy, and I buy the ones that I believe sound better. Of course, that’s a clever marketing ploy too–persuading me that better sound is worth this much. But don’t tell anyone. That would make me feel manipulated.

~Seth Godin

seth godin 3 Are $300 Headphones Worth It?

Seth Godin

Seth Godin (Boomer 1960) is the author of 12 international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus Are $300 Headphones Worth It? is the most popular ebook ever published, and Purple Cow, Transform Your Business by Being Remarkable Are $300 Headphones Worth It? is the bestselling marketing book of the decade.

His penultimate book, Tribes: We Need You to Lead Us Are $300 Headphones Worth It? , is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matters.

His latest book Linchpin: Are You Indispensable? Are $300 Headphones Worth It? , is the fastest selling book of his career.

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