Friday, July 21st, 2017

(Make Today) End Malaria Day

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end malaria today picture 300x225 (Make Today) End Malaria Day

“Buy a book, save someone’s life. How often do you get to do that?”

Seth Godin

Well today’s the day we all get to do it. End Malaria:Bold Innovation, Limitless Generosity, and the Opportunity to Save a Life  (Make Today) End Malaria Day is the latest book from Seth’s Domino Project.

$20 from every sale will go to Malaria No More, the charity working to eradicate malaria. That’s 100% of the Kindle price, and 80% of the hard copy (The remaining $5 covers production costs.)

None of the contributors or the publishing house are taking any money from sales, and Amazon makes no profit.

The book is written by 62 thought leaders, including Tom Peters, Gary Vaynerchuk, Sir Ken Robinson, Brene Brown, David Allen, Sally Hogshead and Mitch Joel.

The theme of the book is Great Work – how to do more of the stuff that matters and less of all the other stuff that fills up your day. It’s divided into eight key areas such as Create Freedom, Disrupt Normal and Take Small Steps.

End Malaria is edited by Michael Bungay Stanier – when he told me about the project I knew this was something Lateral Action readers would want to know about, not just because the theme of Great Work resonates so strongly with the purpose of this site, but also because this is one small action each of us can take that will make a big difference to many lives.

$20 sends a mosquito net to a family in need and supports life-saving work in the fight against malaria.

Malaria No More

You can buy your copy (paperback or Kindle) and join Michael and the other authors in their Great Work via EndMalariaDay.com or at End Malaria  (Make Today) End Malaria Day

And please help to spread the word by blogging, Tweeting and generally sharing this link: http://endmalariaday.com

PS From Seth Godin:

“Is the book really worth $20? Can I get a copy at the library? Why not wait?” I’m not good at doing a hard sell of a book–if you don’t like books, I can’t get you to like them by writing a paragraph or two.

Instead, I hope you’ll buy a copy today even if you don’t buy books, even if you don’t even intend to read it, even if you don’t have a Kindle or a Kindle app. That would be fabulous, because it means that the transference of emotion has kicked in, and you have realized what a screaming bargain it is to pay $20 for the peace of mind that comes with saving someone’s life.

Thanks to you (or your colleagues) as I write this, the book is the #1 business book, an instant worldwide bestseller. As a thank you to those that bought a copy, here’s a link to a five hour long podcast interview with some of the authors. It’s the honor system, of course. (And thanks to our biggest cash sponsors, Ashley Sleep and Hubspot, for their generous donations to MNM.)

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