Wednesday, September 19th, 2018

We Are All Weird by Seth Godin Book Review


we are all weird1 270x300 We Are All Weird by Seth Godin Book Review

Blog post Boomer54 Mark

“We are all a little weird and life’s a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.”

-Dr. Seuss

Seth Godin’s, one of my favorite authors, new book, We Are All Weird We Are All Weird by Seth Godin Book Review, launched last week and I have immediately dove into it. Seth’s books are always edgy, thought provoking and poke us to question the status quo.

Seth asks…

“What are you going to do with your weirdness? Or the weirdness of everyone around you?”

Seth shares with us what this book is about…

“It’s about a new truth, something previously unexamined, appreciated or named. The bell curve is spreading, normal isn’t what it used to be and the age of mass is over.

We’ve lived with mass all our lives, and now it’s gone. What are you going to do about it?

How much longer will we isolate and denigrate people because they don’t fit our mass-market definition of the way people should choose to act?

During the age of mass (mass marketing, mass manufacturing, mass schooling, mass movements) the key was normal. Normal was important because you needed (were required) to fit into your slot. Manufacturers insisted because profits depended on it.

Normal diets made it easier for mass food manufacturers to generate a profit. Normal driving habits made it easier for mass car manufacturers to reach their production minimums. Normal behavior made you easier to control.

But what happens when mass disappears? When we can connect everyone, customize and optimize–then what happens to normal?

Normal is so ingrained in what we do every day that it’s difficult to notice that your tendency toward the normal is now obsolete.

This book is personal, heartfelt and urgent. I hope that you’ll take the time to read it.”

I’m going to dive into the details here over time, but since you’re in a hurry, here are a few early reviews:

“This is a book about giving a damn. It’s about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird.”

–Chris Taylor, Founder of (book summary here)

“This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!”

–Sherold Barr, Master Coach + Freedom Fighter

“Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn’t it?”

–Rob Berkley, Executive Coach,

Click here to grab your copy of We Are All Weird We Are All Weird by Seth Godin Book Review.

Below are two of my favorite videos by Seth Godin on “Failing” and “Optimism”.

About the author: Boomer54 Mark is the publisher and senior editor of Baby Boomer Talk Online. He likes to be helpful to other boomers sharing useful information he gleans from the web. He attempts to go through life being positive and spreads this to the boomer world via email with inspirational quotes and videos. He is living in America’s finest city, San Diego, with his wife, The Red Headed Trip , and his two Boxer Dogs, Gabe and Luke.

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