Tuesday, September 26th, 2017

A friend wanted to buy Dr. Dre headphones. They list for about $300. Any audiophile can tell you that they sound like $39 headphones.

What Teachers Make, or Objection Overruled, or If things don’t work out, you can always go to law school.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

“Successful people rarely confuse a can-do attitude with a smart plan. But they realize that one without the other is unlikely to get you very far.”

“Self expression is the new entertainment, We never used to question why people sit on the couch for seven hours a day watching bad TV. Nobody ever asked, ‘Why are they doing that for free?’ We need to celebrate [this desire to contribute for free] rather than question it.”

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