Tuesday, July 17th, 2018

Seth Godin is an iconic figure in the small business world, BusinessZone.co.uk editor Dan Martin travelled to New York to meet Seth and, in an exclusive interview, asked him why do successful entrepreneures need to think tribal and become indispensable.

Candid and enlightening web interview with Seth Godin about Linchpin.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

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