Be remarkable to create positive buzz.
Candid and enlightening web interview with Seth Godin about Linchpin.
You get to make a choice. You can remake that choice every day, in fact. It’s never too late to choose optimism, to choose action, to choose excellence. The best thing is that it only takes a moment — just one second — to decide.
Are these crazy times? You bet they are. But so were the days when we were doing duck-and-cover air-raid drills in school, or going through the scares of Three Mile Island and Love Canal. There will always be crazy times.
Bad behavior and irrational decisions are almost always caused by fear. If you want to change the behavior, address the fear.
Don’t let your circumstances or habits rule your choices today. Become a master of yourself and use your willpower to choose.
What Teachers Make, or Objection Overruled, or If things don’t work out, you can always go to law school.
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
“Successful people rarely confuse a can-do attitude with a smart plan. But they realize that one without the other is unlikely to get you very far.”
“The world is a book, and those who don’t travel read only one page.”
“Here’s a question that you should clip out and tape to your bathroom mirror. It might save you some angst 15 years from now. The question is, What did you do back when interest rates were at their lowest in 50 years, crime was close to zero, great employees were looking for good jobs, computers made product development and marketing easier than ever, and there was almost no competition for good news about great ideas?
Be nice on your way up because….
Seth Godin asked 70 writers the question “What Matters Most?” and he put a compendium together with these one page essays. And he put it in a free ebook.
I have chosen my favorite author pages and will sharing them with you.
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.
No gifts, no guilt. Universal, even if it’s not celebrated on the same day everywhere.
